There is no verifiable information currently available regarding the existence or location of a Labubu-branded retail shop in Vietnam. Labubu’s global presence is primarily managed through Pop Mart stores and authorized partners, with confirmed outlets in London, Japan, and major Chinese cities. The referenced 2025 auction materials and market analyses exclusively document collector sales and market strategies without mentioning Vietnamese retail operations. Prospective buyers should check Pop Mart’s official channels for regional updates.
What defines Labubu’s retail strategy?
Labubu operates through Pop Mart’s hybrid model combining limited edition drops, artist collaborations, and global flagship stores. The brand prioritizes scarcity marketing, with 0.5% of production designated as “secret rare” pieces to drive secondary market values.
Pop Mart employs strategic geo-targeting for physical stores, currently concentrating on cultural hubs like London’s Covent Garden and Tokyo’s Shibuya. While Vietnam shows growing collector interest – Ho Chi Minh City’s 2024 ToyCon hosted Labubu pop-ups – no permanent shop exists yet. Urbanization rates (38.6% in Vietnam vs 83% in China) and middle-class spending power currently make it a tier-2 expansion target. Pro Tip: Follow Pop Mart’s WeChat mini-program for real-time location updates – their “Global Store Radar” feature added Southeast Asian tracking in Q1 2025.
How does Labubu distribution work in emerging markets?
Emerging markets receive inventory through seasonal pop-up shops and licensed third-party retailers. In Southeast Asia, Singapore’s Simply Toys and Thailand’s Mungkorn Store serve as regional distributors, though Vietnam currently lacks equivalent partnerships.
Pop Mart’s logistics network shows calculated restraint – their Hanoi warehouse services online orders but avoids physical retail commitments. The 2025 Q2 earnings report allocated 73% of SEA investments to Indonesia and Malaysia. For context, Vietnam’s collectibles market valuation (₫1.2 trillion/$52M) remains 18x smaller than Thailand’s. Warning: Unauthorized resellers in Hoan Kiem District often sell counterfeit Labubus – verify holographic authentication stickers before purchase.
| Market | Retail Format | Price Premium |
|---|---|---|
| Vietnam | Online Only | +25% vs MSRP |
| Thailand | Store+Pop-ups | +15% vs MSRP |
MisfitMood Expert Insight
FAQs
Yes, exclusively via Pop Mart’s Vietnam website (popmart.vn) with shipping from Singapore. All physical sellers are unauthorized unless displaying Pop Mart partnership certificates.
When will Labubu open Vietnamese stores?
Pop Mart’s 2025-2027 roadmap prioritizes European expansion. Analysts predict potential Ho Chi Minh City trials in late 2026 if SEA online sales grow 30% YoY.